Who Are We?

Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.

The Kontagent platform works directly with the Facebook API, and will soon support OpenSocial and the MySpace platform. Kontagent was founded in 2007 by serial entrepreneurs Albert Lai/CEO (5th startup, most recently founder/CEO of BubbleShare) and Jeffrey Tseng/CTO (2nd startup, most recently founder of Aevena) . The company is headquartered in the SOMA district of San Francisco, California with a presence in downtown Toronto, Ontario.

How Does Kontagent Work?

Kontagent provides a wrapper for the Facebook client library. This wrapper extracts relevant information from Facebook interactions and transmits it to Kontagent's analytics system using a REST-based interface.

What About Privacy and Personal, Identifiable Data?

Kontagent respects application users' privacy and does not collect personal data, such as names or e-mails, from Facebook.

Questions/Comments?

Please feel free to send us an email at info@kontagent.com.

What Platforms Do We Support?

Currently Kontagent supports Facebook. Support for MySpace and OpenSocial is coming soon.

What Does Kontagent Track?

Filter on:

• Age
• Gender
• Location (by country and by state/province for the US and Canada)
• Number of Friends

Engagement:

• Page views
• Unique visits

Virality:

• K-factor (a.k.a.: viral coefficient)
• Track each viral channel growth contribution (k-factor for invites, notifications, feeds, profiles)
• Non-viral channel effectiveness (ad networks, ad creatives, promotional partners)
• Invite and notification conversion rates
• Invite sent per user
• Invite/notification conversion rates
• Invite response delay analysis
• Viral growth predictive modeling and projections

A/B Testing:

• Framework for template A/B testing
• Template acceptance rate
• Average outbound invite/notifications events per template
• Accepted invites/notifications per invite/notification template event