Kontagent Documentation

Metrics

Virality

1-Day, 3-Day, 7-Day Virality	The number of users influenced to install the application (within one, three, or seven days of receiving the invitation, stream post, or other viral channel) by users who installed the application on a specific day, divided by the number of users who installed on that day.
Invite Sent Count	The total number of invitations to install an application, request, gift, or share that have been sent from one user to another.
Invite Response Count	The total number of times an invitation to install an application, request, gift, or share, has been responded to by a user.
Invite Install Count	The total number of users that have installed an application as a result of a sent user-to-user interaction event, such as an invitation to install an application, a request, gift, or share.
Invites Sent per User	The average number of invitations to install an application, request, gifts, or shares sent per user in your application. This is different from Invites Sent per Event, as there can be multiple recipient users (and thus multiple sent invites) per invite event.
Invites Sent per Event	The average number of user-to-user interaction events initiated per user in your application. Multiple recipient users can be sent an invitation to install an application, a request, gift, or share per invite event.
Stream Posts Count	The total number of stream posts made by all users in your application.
Stream Posts Click Count	The total number of stream posts that have resulted in a click by a user in your application.
Stream Install Count	The total number of stream posts that have resulted in a new user installing the application.
Stream Posts per User	The average number of stream posts made per user in your application.
Discovery Feed Clicks	The number of times a discovery feed link has been clicked, over a specific hourly or daily time period.
Discovery Feed Installs	The number of application installs resulting from a discovery feed link click, during a specific hourly or daily time period.
Discovery Feed Clicks per Unique	The average number of discovery feed clicks per user in your application. This is calculated by the total number of discovery feed clicks divided by the total number of users for a given time period.
Discovery Feed Installs per Unique	The average number of installs as a result of a discovery feed click, per user, in your application. This is calculated by the total number of discovery feed installs divided by the total number of users for a given time period.

Engagement

DAU	The number of users who have performed at least one in-app action that day, based on GMT time.
MAU - Calendar	The number of users who have performed at least one in-app action for that calendar month. The start of a calendar month is defined as the first day of that month. The end of a calendar month is defined as the last day of that month.
MAU - Rolling	The number of users in the last 30 days (of a specified date) who have performed at least one in-app action.
WAU - Calendar	The number of users in the past calendar week who have performed at least one in-app action. The start of a calendar week is 00:00 Sunday UTC, and the end of a calendar week is 23:59:99 Saturday UTC.
WAU - Rolling	The number of users in the last 7 days (of a specified date) who have performed at least one in-app action.
Session Count	The number of times a user has visited your application. This metric can be segmented into hourly or daily metrics.
Time on Site per Session	The amount of time a user spends in your application.

Retention

Day 1 Retention	The percentage of users that have installed your application on a specific day, and return to the application the following day.
Day 7 Retention	The percentage of users that have installed your application on a specific day, and return to the application 7 days after.
Weekly Revisit Rate	The percentage of users that return to your application each week after installing the application.
Monthly Revisit Rate	The percentage of users that return to your application each month after installing the application.

Ad Traffic

Ad Clicks	The number of times an ad or partner link was clicked by a user.
Ad Installs	The number of application installs as a result of a clicked ad or partner link.
Ad Conversion	The percentage of ad or partner clicks that lead to a user installing your application.

Revenue

Revenue Total	The total revenue earned by your application during the time period specified.
Revenue per Daily Unique	The daily revenue earned per user in your application.
Revenue per Transaction	The average revenue earned per revenue transaction.
Transaction Total	The total number of revenue transactions that have occurred in your application during a specific time period.
ARPU (Average Revenue Per User)	The average amount of money spent per user (both paying and non-paying) in your application.
ARPPU (Average Revenue Per Paying User)	The average amount of money spent by a paying user in your application.

Custom Events

As each application is different, you may have unique requirements for tracking custom events in your application environment. Please contact your Account Manager to discuss custom event tracking appropriate for your needs.

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