As you may have read today, Kontagent is no longer a partner in Facebook’s Mobile Measurement Program (MMP). I’d like to take this opportunity to offer some clarity on the situation. We have held a longstanding relationship with Facebook. As a social and mobile analytics provider, we work with Facebook data to provide our many customers with important information like virality and app install tracking. We will continue to provide our customers with this information; however, we will not be accessing Facebook data to attribute app installs moving forward.
UPDATE: Of our 22,000 customers, only 15 were affected by this development. So it’s an isolated portion of our business.
As background, Facebook has been auditing all of its mobile measurement partners. We received the results of the audit last week and were notified yesterday that we’re no longer a part of their Mobile Measurement Program, which shares information we use to attribute app installs generated by its Mobile App Install Ads product*. The rest of our relationship with Facebook remains intact, but we are no longer participating in this narrow, but important area. More specifically, we will continue working with Facebook as a market-leading provider of analytics for their social and mobile app developers as well as for attribution on the web.
Addressing our participation in the Mobile Measurement Program, I’d like to mention that no data leakage, user privacy or security integrity failures occurred. Data security and privacy are primary concerns at our company and is also a growing and important global issue. We’ve been in the business of data for 7 years and have never had a privacy and data security issue. We take this issue very seriously and I can strongly state privacy was not the concern as communicated to us by our representatives at Facebook (and their auditing firm).
We ran into issues with Facebook’s policy due to the length of time we stored MMP data and the ultimate location where that data was stored. The details on that follow. Continue Reading…