“More social and mobile game developers [will] try to cash in on the slots and bingo craze and more land-based casino brands [will] look at social and mobile acquisitions and licenses.”
-Inside Social Games, March 2012
A new breed of gambler is emerging
The 20- and 30-somethings who grew up with Facebook and Twitter are social. They shop online. They use their mobile phones to “check in.” They share their lives with their friends worldwide, in real time. And, now, they expect their gambling experience to follow suit.
For social casino game developers, this trend represents enormous opportunity. Some of these new gamblers are whales, but most are minnows. Who’s going to catch the whales? The hunt is on.
Online or on the strip?
Slot Spot, Double Down Casino, Zynga Poker, Slotomania, Lucky Gem Casino–these are only a few of the big new players on Facebook and mobile. Of course, Caesars, IGT and other land-based casino operators are now getting in on the action, and we expect to see others enter the fray.
But, what works on the Vegas strip doesn’t necessarily translate to Facebook. And, what works in other social game categories might not fly in the casino genre. So, how do you build a social casino game that cashes in on this lucrative world?
Want to hear how one company is doing it?
In partnership with Blitzoo, we presented this complimentary webinar (#KTwebinar):
Attracting More Whales: A Look at Building Irresistible Social Casino Games
We shared insights on what it takes to build a successful social casino game, including:
- Secrets behind the “overnight” success of Blitzoo’s Slot Spot
- Best practices from Kontagent’s experience working with top names in the social casino genre
- Insights that you can immediately put into practice
If you missed it, you can register to view it on demand.
P.S. Caesars CEO Gary Loveman gets it. The former Harvard Business School professor says he’s been able to significantly improve the company’s profits because he runs Caesars like an economist, using data to make EVERY. BUSINESS. DECISION. Will you be able to compete with him?
About the author: Catherine Mylinh is a member of Kontagent’s storytelling team, where she is head of PR, brand and content marketing. She is also the Editor-in-Chief of kScope. In her former life, Catherine was a news anchor for CBS and NBC. She credits her journalism and computer science roots—she was once a programmer!—for her love of learning and writing about all things high tech. You can contact Catherine at @cat_mylinh.