Metrics are your app’s story. They are a constant stream of information detailing your product’s triumphs and stumbles throughout time. Your users feed information into this stream with every smartphone tap, tablet swipe and mouse-click. It’s their input that tells you how and when you need to evolve your app in order to stay successful and relevant.
Unfortunately, the data analytics industry doesn’t always recognize this truism. Because if metrics tell your app’s story, your analytics platform is supposed to let you understand it across every digital user touchpoint.
At Kontagent, we’re serious about helping you make sense of the data clutter. That’s why we’re proud to announce our latest innovation: kSuite Multiscreen. It’s a new feature available for free in the kSuite Dashboard. Kontagent customers can try it now by clicking on the “Executive Report” link at the top of their Dashboard. kSuite Multiscreen makes understanding your data more intuitive. It immediately highlights the most important user trends and metrics so that you can make faster and better design, marketing and business decisions.
Our new creation transforms your metrics into a story, one that you can use to dominate your space and revolutionize your products. So how does it work?
In an ideal world, there would always be time to fully dissect every facet of every metric before making any important decision related to your app. Unfortunately, this is a luxury that’s far from reality. Sometimes you just need a fast summary of your product’s health. kSuite Multiscreen streamlines all the charts and tables into a single, simple report.
It essentially transforms this:Into this:
kSuite Multiscreen is more than a new skin. Not only does it let you quickly and effortlessly track your app’s acquisition, engagement, retention, and revenue, but you can now easily compare these data streams across platforms.
Is there a link between that recent drop in desktop users and that traffic bump to your smartphone app? Need to find out which version of your product is engaging the most customers and generating the most revenue? kSuite Multiscreen makes accessing and gathering the information you need simpler than ever. It’ll help you easily answer all these multiscreen questions, and more, in a single glance.
The circular charts give you a quick breakdown of each metrics’ current share across devices and the percentages underneath tell you their growth. It’s a simplified view ideal for executives, marketing managers, and every role in between to make the key decisions that will drive your app’s success.
In today’s multiscreen world customers no longer interact with apps exclusively through any one specific device. What’s hot one week could be a ghost town the next. At Kontagent, we understand the critical role your metrics play in your company’s future. We also know that success requires more than analytics software. It takes people, process, and platform. It’s why we’re more than analytics. Kontagent is mobile customer intelligence. And kSuite Multiscreen is another way we’re helping companies understand their data story by making it easier to track their app’s key metrics across devices.
To learn more about kSuite Multiscreen, contact firstname.lastname@example.org. You can also register for our webinar next Thursday, Jan. 24. And to discover how Kontagent can help grow your business, email kSuiteinfo@kontagent.com.
About the Author: Brian My is a Product Manager at Kontagent, where he works with internal and external stakeholders to discover product solutions that are usable, valuable, and feasible. He loves bringing products to market and learning how customers interact with Kontagent’s creations. Before Kontagent, Brian was a product and engineering guru for other online consumer companies. Feel free to send him your honest assessment of Kontagent’s products: Linkedin.com/BrianMy.