At Kontagent, we’ve been in the analytics space for a long time now. Early on, we recognized the potential for big data. We knew that, if leveraged properly, data could set any startup down the path toward becoming a Fortune 500 company, as well as help businesses already on top to push even higher. To us, data is the great equalizer in the tech world.
We’ve been working with you guys–indie and large game developers, mobile businesses and big brands–to build a scalable platform that gives you the insights you need to understand your users and the actions they take in your apps.
However, our vision has always been greater. Ultimately, data and analytics are a means to the end of making intelligent business decisions and then acting on them. We want to close the loop between just analyzing data and actually taking valuable action on it. This will help you to better acquire users and increase their lifetime value. And, in a fragmented mobile ecosystem where creating and operating a top app requires dozens of SDKs and services, our goal has always been to simplify your life with one unified, easy-to-integrate platform.
That’s why today, we’re stoked to announce that we’re merging with PlayHaven, a company we have long admired!
For years, you’ve had to work in silos when it came to using your data. You needed an analytics platform to capture user activities, a team of data analysts to extract meaning from it, a slew of messaging providers and a host of other vendors to actually take action on it. It’s a slow, time-consuming, error-prone and expensive process. We’re going to eliminate this pain.
PlayHaven is a proven mobile business engine with a comprehensive suite of acquisition, engagement, and monetization tools that helps developers manage users at every point in their life cycle–before install, while they’re in the app, and after they’ve left. Combined with our sophisticated analytics platform and data science expertise, this merger allows us to deliver what you want most: The ability to seamlessly understand users, predict meaningful behaviors and act on them.
One single SDK. One single solution.
We’re super excited and look forward to sharing more with you soon!
About the author: Josh Williams is CEO and chief science officer at Kontagent, where he manages strategic revenue projects, data science and R&D. He is responsible for driving Kontagent’s world-class proprietary data processing, analysis platform and algorithms into new verticals and markets. Feel free to send him your thoughts via email.