Application Dashboard

• Get a quick overview of your apps' key performance indicators
• Gain an in-depth understanding of your users' behaviors
• Instantly see application growth, virality, and engagement trends
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Powerful Filtering Tools

• Identify your most valuable user segments
• Enable in-depth user segmentation and behavioral analysis with powerful filters
• Filter your data based on any combination of:
  • Time range
  • Age
  • Gender
  • Location (country or state/province for the US and Canada)
  • Number of friends

• Save filters as presets and compare different saved presets
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Viral Channel Effectiveness Tracking

• Track each viral channel's growth contribution (k-factor for invites, notifications, e-mails, feeds, profiles)
• Analyze effectiveness of non-viral channels (ad networks, ad creatives, promotional partners)
• Measure average invites sent per user, conversion rates, number of responses
• View viral channel limits: number of invites and notifications that can be sent
• Display invite and notification send, response, and conversion rates over time
• Viral growth predictive modeling and projections
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Viral Channel Optimization & A/B Testing Tools

• Turnkey framework for template A/B testing
• Template/messaging acceptance rate
• Average outbound invite events per template
• Accepted invites per invite template event
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Invite Channel & Response Delay Analysis

• Understand how your users react to viral messaging
• Response delay analysis
• Viral generation cycle time analysis
• Gather data for predictive modelling of viral growth
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Advanced Cohort Analysis

• Determine your most valuable sources of traffic
• Define cohorts based on traffic source, time range, or application version
• Test and compare effectiveness of redesigns over time
• Compare virality, engagement and churn metrics for different traffic sources
• Identify differences in virality, engagement, and churn metrics for custom time ranges
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