Q: How does Kontagent work?

A: Kontagent works on any platform that has access to the internet, including but not limited to social, mobile and web apps. The only requirement is that the application has unique identifiable users, and is able to interface with our REST-based API. Kontagent also provides wrappers for the Facebook client library for faster development.

Q: Are you violating Facebooks TOS?

A: No, the data that you are gathering by using our service does not violate Facebook's TOS. As an analytics platform, we have the green light to handle Facebook UIDs. We act as an agent to our clients, so any data that gets passed to us is client server to Kontagent server. 

Q: Will you ever sell or share my data?

A: No, we will never sell any data. You will always have full ownership over your own data, period.

Q: What about privacy and personally identifiable data?

A: Kontagent respects application users' privacy and does not collect personal data, such as names or e-mails, from Facebook or any other platform. 

Q: What platforms does Kontagent support?

A: Kontagent currently supports Facebook and other social networks. We also have fully built-out Android and iOS SDK libraries for mobile developers.

Q: Which languages do you provide libraries for?

A:.Currently, we provide a wrapper for the PHP Facebook library to make it more convenient to instrument with us. If you are not using this language, unofficial, community-supported libraries are available for .NET and Python. No library is actually required, as you can always instrument your application (written in any language) by directly using the REST API method.

Q: Can you handle our traffic?

A: Our system was designed from the ground up to handle large amounts of data. We can easily handle applications with hundreds of millions of daily active users. We currently process up to 500 million messages a day and have not experienced any disruptions.

Q: What if your service goes down? Does this affect my performance?

A: There will be no impact on the performance of your application if our system experiences downtime. Kontagent utilizes a distributed set of data capture servers that are continuously monitored for availability. 

Q: Will instrumenting Kontagent affect the performance of my application?

A: You will not experience a material hit to the performance of your application. Because the API call will be a one-way call from your server (or client browser) to our servers, there will be no impact on the runtime of your application.

Q: How long does the instrumentation process take?

A: The basic instrumentation process can take less than an hour. However, there are many additional features of the system that can be used to fully instrument the application and provide additional insight about your application. The time taken to instrument the application with these monitoring capabilities will vary dependent upon the number of instances in your code that you send invites, notifications and e-mails, post to feeds, and the number of different templates you use for messaging. The instrumentation time also depends on the language you are using. For example, we find that instrumenting a Ruby on Rails app is typically faster than instrumenting a PHP app.

Q: Which languages do you provide libraries for?

A: Currently we provide libraries for PHP and Ruby on Rails (rfacebook and facebooker). If you are not using one of these languages, unofficial, developer-supported libraries are available for .NET and Python, or you can instrument your application using the web-API method. We also have full support on iOS and Android SDKs for mobile developers.

Q: How do you identify users in your system?

A: Like all analytics platforms, we handle unique users by assigning them a unique user ID in our system.

Q: Who are your competitors?

A: We have one main competitor: Analytics systems built in-house. We know that many companies put a tremendous amount of their resources into internal analytics systems. You can capture a significant ROI just by capturing the amount of time and manhours saved from undertaking such an endeavor, and redirecting those resources towards the primary objective of core development.

Q: How is Kontagent different from Google Analytics or Omniture?

A: Kontagent is different for one main reason: We measure People, not Pages. We’re fundamentally built for the social web. Traditional analytics companies in the e-commerce sphere measure page views. Whereas in the traditional model, a user can fire measurable data points during the search, discovery or purchase funnel, in the social web, a user can fire off thousands of potential data points.

Kontagent is uniquely architected to not only handle these large data volumes, but also to share the right insights with the right people at the right time. We process data every 3 hours, not every 24 hours. And we don’t prohibitively price our data handling so that you can’t scale. In a nutshell, we provide you ALL your data, not just a sample of your user base.

Q: What does your product roadmap look like?

A: We drive ourselves through customer feedback. We know that our customers need unique insights and tools to stay ahead of the game. So we listen, and we plan, produce and push product on a 2-4 week cycle in a continuous drive to provide a comprehensive end-to-end solution that evolves with the market.

Q: What often does your data refresh?

A: The vast majority of our tables are updated once an hour. For some more complex tables with cohort analyses, the tables are refreshed once a day. Our real-time monitor is updated every single second to ensure you have your finger on the pulse of your application.

Q: What kinds of analyses can I do using Kontagent?

A: Kontagent offers a platform for application developers to optimize user flows from user acquisition to monetization.

User Acquisition: Here, we provide a breakdown of 1 and 7 day retention for users in a given user acquisition campaign. Additionally, Kontagent is the only company that provides the unique K-factor metric, or True Virality. Knowing how many viral installs each user garnered on average, helps product managers and media buyers assess how well their ad campaigns are performing, and how much value a typical user is driving. All of this information allows media buyers to make quicker real-time decisions on bid optimization, user segmentation, and further testing.

Retention and Engagement: Our most powerful tool, custom event tracking, can be leveraged in myriad ways to examine user flows.

One of the best examples of this is optimizing the number of users who complete an initial tutorial. Our research indicates a strong correlation between user who complete a tutorial and higher overall retention. Leverage our funnel analysis tool and optimize drop-off percentages between discrete steps.

Another example is virtual item optimization. Tracking users who complete a series of steps on the path towards earning an award (like an item or more bonus), developers can optimize areas of drop off from one step to the next, or A/B test user flows for more popular items.

Monetization: We provide a unique event tracking system that allows developers to tag revenues by source, along with custom variables for A/B testing. For instance, track users who have come in through various sources and ad campaigns and optimize to the best monetizing revenue stream. 

Additionally, gain insight into the average revenue per user (or paying user) along with average transactions; all key data points that will ultimately drive growth and revenue streams higher.

Q: How does your mobile analytics work?

A: In addition to offering full iOS and Android SDKs, Kontagent is able to process batched out of order data. Because mobile devices are not always connected to the internet, our system is structured to handle batched data from mobile devices. Your data is fully confidential and processed in aggregate.

Q: What ways can I filter and segment my data?

A: In addition to age, gender, location and number of friends (if you’re developing an application for a social network), we have temporal filters that enable you to slice by time since install, number of sessions since install, time on site and level (for games). For mobile applications, you can also see device type, application type and OS. You can save your filters for easy referencing.

Q: Can I export my data?

A: There are two ways to export your data. For our enterprise clients, we have APIs for both raw and queried processed data that can be integrated with your internal BI systems. Additionally, all users can export processed data right from our dashboard through the export function in each chart.