2012

At the Big Data Drive-in, Mathematics & Engineering Share The Silver Screen

I recently had my second conversation with Josh Williams, CSO of Kontagent, a leader in the world of big data. In our previous conversation we touched on the potential for PhD level mathematics students to apply their knowledge to the challenges in the big data space. By the end of this second conversation it became apparent to me that there is a huge opportunity to be seized by companies that can leverage big data systems.

How Lessons Learned in Social Will Give You a Head Start in Mobile

Whether in the early stages of developing a mobile application, or already launched with a substantial user base, mobile app developers and marketers can gain a huge advantage and greater chance at success by looking at the way social app developers scientifically optimize their Customer LTV and ROI.

2011

Kontagent's Josh Williams on why its enterprise quality kSuite analytics platform is right for mobile

With metrics one of the most controversial subjects in game design and deployment at the moment, there's clearly a need for developers to be able to use all the data they're collecting. That's where companies such as Kontagent come into play. 

Kontagent Hires Google Docs Platform Lead to Spearhead Analytics Product Development

Kontagent, the leading enterprise user analytics company, is proud to announce that Evin Levey will be joining the company as Vice President of Product. In his new role, Levey will be leading Kontagent's product management efforts, helping to define a vision and process for adding even more sophisticated functionality to the Kontagent kSuite platform.

Kontagent Gets $12M To Keep Score On the Social Web

Kontagent on Thursday announced it has raised $12 million in fresh venture funding. The round serves as Kontagent's Series B and was led by Battery Ventures with the participation of existing investors Maverick Capital and Altos Ventures.

Kontagent Nets $12M Second Round of Funding, Targets Mobile and Open Web Applications

Analytics service Kontagent has closed a $12 million second round of funding led by Battery Ventures, with participation from existing investors Maverick Capital and Altos Ventures.

Social App Analytics Platform Kontagent Raises $12M From Battery Ventures And Others

Kontagent, an fbFund winner and social analytics platform has raised $12 million in Series B funding led by Battery Ventures, with Maverick Capital and Altos Ventures participating. To date, Kontagent has raised $18 million in funding.

Zero In With Precision

Want to hit the bull's-eye? Narrow your sights. How firms achieve laser focus: Study 'em, Build in rewards, Know their habits.

Are User Behavior Analytics The Real Predictors Of Customer Engagement?

When it comes to consumer insights, the rise of the social web has been both a blessing and a curse; a blessing because companies now have an unlimited amount of data about their customers at their fingerprints; a curse because they have to figure out a way to sift through all of that data to figure out what's meaningful and what isn't.

Getting to know Facebook fans

BeachMint, a web-only apparel and jewelry retailer, learns how to craft powerful Facebook posts.

Virality 2.0 – Developing Games for Facebook in the New Viral World

Though virality has changed for Facebook games and apps, it is not dead. The best developers have learned to adapt. User analytics firm Kontagent's president Josh Williams outlines some of the most valuable changes leading developers have made to date.

3 Questions with Kontagent's Aaron Huang

Wondering what gamification and social gaming mean for your brand? Although gamers are playing more and buying more virtual goods, one report finds that only about 1% of those playing free games spend money within games. I chatted with Kontagent's Aaron Huang to learn what gaming trends mean for online brands.

Want a job? These 10 tech firms are hiring

Companies explain strategies for filling hundreds of U.S. openings for highly skilled tech workers

Kontagent's Josh Williams on why analytics matter in Facebook games [Interview]

Analyta-what? Is that even a real word? Well, not according to the New Oxford Dictionary, but it's nevertheless become terribly important to how the games hundreds of millions of us play daily are made and distributed.

Why Facebook Games Must Get More Creative

In its short life, the social games industry has changed dramatically. When the industry first started taking off, a pre-launch budget of a few hundred thousand dollars was considered large, whereas today larger titles spend several million dollars in pre-launch development.

Analytics Platform Kontagent Now Tracking 150M Users; $1 out of every $4 Spent in Social Gaming

It seems that every day another company in the tech industry hits an important milestone, but the one achieved today by Kontagent, the social analytics platform for app developers, is pretty impressive. The fbFund winner is now tracking over 150 million monthly active users (MAUs) and is handling over 1 billion messages per day.

Zynga "Appeals to the Same Psychology as Gambling," Says Analytics Expert Jeff Tseng

"It looks like casinos may have finally met their match. When users log into Facebook each day, they don’t think that they are entering a gambling arena."

The Social Game Changers

"For far too long, the Web has struggled to make sense of users by applying metrics that were mere proxies of player behavior. As the social Web expands, a paradigm shift based on previous user behavior metrics will follow."

Kontagent brings social gaming analytics to mobile devices

"Social gaming analytics provider Kontagent is bringing its analytics tools to mobile apps, the company announced Wednesday."

Kontagent Expands Beyond Facebook To Offer Analytics To Web And Mobile Apps

"Today, the company is moving beyond the social network to web and mobile apps that have not been built off the Facebook platform."

Interview: Kontagent's Analytics in the Facebook Space

"Tseng says that companies developing Facebook games benefit most from granular looks at what users are doing on a per-session basis."

Kontagent Adds Real Time Monitoring To Facebook Analytics Platform

"Kontagent, an fbFund winner and social analytics platform, is adding real time functionality to its social application monitoring system."

Kontagent launches real-time social app monitoring system

"Once upon a time, analytics companies could update their data once a day for social media companies. But in the age of Twitter and fast-moving communications, social applications developers need to know what’s going with their traffic in real-time."

Kontagent Tracks One In Six Facebookers

"The Facebook analytics platform Kontagent now tracks one out of every six people who have accounts on the site, who together generate about 15 billion messages a month."

Facebook Analytics Platform Kontagent Now Tracking 100M Users; 15B Messages Per Month

"Kontagent, an fbFund winner and social analytics platform, has hit a milestone today. The startup is now tracking over 100 million monthly active users and over 15 billion messages per month. That’s up from 70 million monthly active users in October."

With the social game flood, Kontagent's analytics track 100 million users

"Kontagent, which makes software to help social app makers make sense of user behavior, is announcing today that its analytics tools are tracking more than 100 million users in social games. That’s triple the number from a year ago."

2010

Kontagent Unleases New Version of Facebook Analytics Platform

"Kontagent, an fbFund winner and social analytics platform, is launching a new version of its social analytics suite, complete with social funnels, social event tracking and other features. Kontagent is now tracking over 70 million monthly active users, and has reached over 150 million social network users over the past two years."

Kontagent game-analytics to help small developers take on social game leaders

"Kontagent, which creates analytics tools for game developers, hopes to level the playing field for the smaller guys. Today, the San Francisco company is announcing version 2 of its analytics software. Albert Lai, chief executive of Kontagent, says the much-improved suite of tools will let developers extract more data, putting them on par with market leaders such as Zynga."

Kontagent's Social Analytics Suite V2.0 includes Event Tracking and Funnels

"Social application analytics platform provider Kontagent today launches Social Analytics Suite v2.0. The update includes new features such as social event tracking for monitoring user actions, and dynamic funnels for visualizing drop-offs in installations, monetization, sharing, and more.

Kontagent Raises $4.5 Million For Facebook Analytics Platform

"Only a few months after the company raised $1 million in funding, Kontagent, a fbFund winner and social analytics platform, has raised $4.5 million in new funding.

Data Analytics: The New Masters of the Universe

"To Varian, Kontangent represents a huge and important trend in the labor force: The emergence of what he calls “micro-national companies.” These are small firms that, thanks to technological advances, can cheaply tap into the kind of computer power that not long ago was only available to big multinationals."

Kontagent Raises $1 Million For Facebook Analytics Platform

"It’s no coincidence that all of the new investors are in the gaming world; Kontagent’s deep analytics for Facebook apps offer compelling metric for the gaming sector and currently tracking over 50 million monthly active users with its analytics."